Our Mission - To make the most cost effective electric bikes for everyone


Zora strives to make everyday challenges easier, unlock opportunities, and put hard-to-achieve ambitions within reach. We measure the value of our work by the value we add to your life. Our bikes are carefully designed and innovative, so our riders never have to sacrifice performance for price, function for form, substance for style, safety for speed, or quality for affordability.


Zora is one of the direct-to-consumer e-bike brands in the U.S. market with an infrastructure uniquely positioned to maximize the value of rider performance. Our in-house support staff and service technicians ensure trust, reliability and direct contact with our customers. We take great pride in setting performance standards for product quality, riding range, battery power, safety and economy in the global e-bike industry.

Our Story

Prior to founding ZORA BIKE, the founder, Eason, had already made a name for himself in the Asian e-bike and scooter manufacturing industry. He believes that an electrified society will need electric cars, and perhaps will similarly need electrified electric bicycles.

Eason thinks it's time to change the traditional bicycle: "Bicycles have been around for more than 100 years, but they're so close and so far away. Everyone knows what a bicycle is, yet many people haven't really touched one in a long time, and they see them as both traditional and boring."

In his opinion, Ebike may be able to help people regain the joy of cycling: "What ebikes do for the average cyclist is similar to when you go to the gym and one trainer tells you to work out to death, while another trainer helps you with your program and encourages you to stick with it. E-bikes are all about encouraging people to stick with it when they ride."

Traditional bikes were left behind; after all, as a business, switching tracks to follow the times is a necessity.

In 2017, Eason started to develop Ebike, and after years of experience in bicycle entrepreneurship, he has been able to incorporate the experience of the domestic supply chain and the preferences of American consumers into his R&D, which has enabled them to have a complete R&D, design, and production capacity in their own factory. well versed in manufacturing, we know about plastic injection, stamping, die casting, forging and other manufacturing processes, and that's where we come in."

More Convenience! More Passion!

Our team has worked tirelessly on our design, and listened to every piece of user feedback to bring you the ZORA Felix, and ZORA Master with super style, comfort, and engineering reliability. A folding e-bike is the perfect solution for commuters – small enough to fit on a train or under a desk, with an added boost of power to ensure you reach your destination fresh and ready to work.